Our Story

Nastaran was born from a life lived across cultures.

I’m Negina, the founder of Nastaran. I was born in Kabul and left as a child with my mother when my father went missing during the war. Safety demanded we leave, but our identity travelled with us.

I grew up in the Netherlands, where I learned the beauty of simplicity, structure, and self-expression. Even with little, my mother taught me the power of presence, how dignity and style can be a form of strength.

Later, Australia became home. Once again, family followed. Three countries, three cultures, one continuous thread: strong women, deep roots, and the freedom to evolve.

Nastaran is named after the Persian word for wild rose, a symbol of love, resilience, beauty, and feminine strength. The wild rose grows freely, boldly, and on its own terms.

This brand honours heritage while embracing the modern world. It celebrates craftsmanship, storytelling, and cultural depth, without nostalgia or costume.
Nastaran is designed for the cosmopolitan woman: worldly, intuitive, quietly confident. She lives a layered life and wears pieces that reflect it.

Nastaran is not about trends.
It’s about curiosity.
It’s about conversation.
It’s about connection.

It’s about embracing where we come from, while fully enjoying where we are, here and now.

Love, Negina